Generative AI in B2B SaaS: Why Monetization Might Be the Wrong Goal
Most SaaS providers are struggling to turn AI into real revenue. Customers demand AI, but don’t want to pay extra for it.
SaaS12
Actionable, customized strategic intelligence and insights supporting the growth and expansion of SaaS companies both domestically and globally.
Case Studies and More Insights
The Wiz Acquisition and Strategic Implications for B2B SaaS Executives
SaaS firms need to challenge the convenience of outsourcing security entirely to hyperscalers.
Generative AI is the Future of Information Retrieval
AI systems address limitations of keyword-driven search - cognitive overload, SEO manipulation, and problems with complex queries.
The Business Reckoning from AI’s Search Takeover
Companies clinging to outdated SEO-driven models risk obsolescence, while those embracing AI-native strategies and alternative discovery channels will thrive.
The Death of Search
AI is killing search and everyone who relies on it.
The Future of Digital Creativity & Software Integrations in Saudi Arabia
This White Paper explores how software integrations are driving transformation in the Creative sector in Saudi Arabia.