What Your CEO Secretly Thinks About Your Intelligence Reports
What do CEOs actually want from intelligence reports? And how can your team deliver insights that get read, absorbed, and acted upon?
Resources for Decision Support Teams6
Case Studies and More Insights
Institutional Health Market Expansion Scorecard: A Comprehensive Guide for Strategic Global Expansion
The Institutional Health Market Expansion Scorecard provides a practical tool to evaluate markets against actionable metrics. This allows you to rank and prioritize markets, leading to smarter, more sustainable decisions.
Annual Planning for Market Intelligence: A Practical Workbook
This Workbook offers a clear, actionable framework that guides you through planning your annual MI activities.
Mapping Your Market Intelligence Needs: A Tactical Guide to Matching Solutions with Research Requirements
This 6-step Tactical Guide helps you ensure your market intelligence efforts are future-proof, scalable, and results-oriented.
The Essentials of SaaS Pricing Strategy
Learn essential strategies, tools and research methods used by SaaS companies around the world to optimize pricing and maximize revenue.
4 Mistakes SaaS Companies Make in Targeting Customers
Effectively targeting SaaS customers requires balancing internal data with market research and understanding customers' psychographic characteristics.