Beyond Price: Decoding the Value Proposition of Chinese Automakers in Latin America
By 2024, Chinese brands commanded 20% of Latin America's automotive market, generating over $9.1 billion in annual sales.
Emerging Strategy supports clients in China, recognizing its vast growth opportunities in automotive, education, healthcare, tech, and consumer goods. Rapid consumer shifts, tech advancements, and regulatory challenges make market entry complex, with the evolving U.S.-China relationship adding further hurdles. Ranked China’s top market research firm by Clutch, we’ve operated in Shanghai since 2006, with deep expertise across major cities, emerging hubs, Hong Kong SAR, and Taipei.
By 2024, Chinese brands commanded 20% of Latin America's automotive market, generating over $9.1 billion in annual sales.
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