The Standardized Testing Industry Needs to Defend Meritocracy
Standardized testing players aren't challenging criticisms their tests are biased or ineffective - this threatens the most objective element in college admissions applications.
Assessments9
Case Studies and More Insights
English Language Test (ELT) Providers Impacted by Shifting Student Mobility Trends
The demand for ELTs is tied to the movement of students from non-English-speaking countries to major higher education markets. Declining international student flows to these markets are likely to impact ELT Providers heavily.
Bridging the Global Talent Shortage: Opportunities for Assessment & Upskill Providers in the Age of AI
Understand the gap between workers' education and training and the needs of today's businesses, as well as the opportunities this gap providers for skills training and assessments.
Case Study: International Growth Opportunities for Cloud-Based Curriculum and Assessment Product
Exploring global expansion in the assessment industry. Our approach helped our client identify international market opportunities in the cloud-based curricula and assessments market.
Case Study: Market Landscape and Competitive Analysis of the Use of English Language Assessments by TPRs in Brazil
Identifying lucrative segments in the Brazilian assessment market, guiding their strategic investments and growth plans for the ELA business through our research insights.
Case Study: Competitive Benchmarking of Global Test Prep Company in the United States
Safeguarding market share in the test prep industry. Our in-depth analysis of emerging competitors' digital presence, product offerings, and market strategies empowered our client to make informed decisions, ensuring their continued prominence in the ever-evolving US test prep landscape.