The Client
VP of Global Markets at a U.S. company with >$1.4 billion in annual revenue
Summary
Like many companies, this company had historically taken an opportunistic approach towards new international markets. With a new CEO and the company's board seeking global business expansion, the client is using the On-Request Partnership with Emerging Strategy to systematically identify, vet, and prioritize markets and market segments one by one, to focus the company's investments on areas of best fit and highest potential.
Feedback
"Look, I have no difficulty giving hard news to consulting firms. But you guys: the work you do, the scope of the work, timeliness, and the quality of delivery - I can't say enough. If I had a colleague who asked for a firm, I would recommend you."