The English Language Learning (ELL) landscape is undergoing rapid transformation driven by digital-first platforms like Duolingo, Babbel, and Memrise, which offer flexible, personalized, and often free or low-cost alternatives to traditional language learning methods.

Source: https://bit.ly/3WOw6SP

Legacy providers such as ETS, Pearson, and the British Council face pressure to adapt their offerings in response to changing learner demands and growing competition from these disruptors.

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