The English Language Learning (ELL) landscape is undergoing rapid transformation driven by digital-first platforms like Duolingo, Babbel, and Memrise, which offer flexible, personalized, and often free or low-cost alternatives to traditional language learning methods.
Legacy providers such as ETS, Pearson, and the British Council face pressure to adapt their offerings in response to changing learner demands and growing competition from these disruptors.
This whitepaper delves into how legacy English Language Training (ELT) providers and digital disruptors navigate these industry shifts and the strategies they adopt to maintain relevance, quality, and growth.
