Client Context
Our client, a manufacturer of electronic components for vehicles, aimed to expand their rear-view mirror sales to medium duty (MD) and heavy duty (HD) truck markets in Europe, North America, and Asia. To assess the competitive landscape in these regions, they enlisted our help.
Our Approach
In a two-phase study, we began with comprehensive secondary research on the production volume of global MD and HD truck OEMs and their suppliers. Analyzing historical, current, and forecasted production data from 2015 to 2020, we ranked top regional OEMs and their suppliers by geographic location.
In Phase 2, we supplemented our data modeling with insights on future market trends and opportunities, aiding our client in crafting a well-informed market expansion strategy.
Impact
Our evidence-based analysis provided valuable insight into market trends, including historical, current, and future production volumes of MD and HD trucks, enabling our client to gauge market size accurately. Additionally, we offered a deeper understanding of competitor rear-view mirror providers in each market.
Leveraging our decision support, our client identified growth opportunities and fine-tuned their rear-view mirror expansion strategy, positioning themselves for success in the MD and HD truck markets in Europe, North America, and Asia.
Related:
- Practice Area: Automotive Technology
- Geography: Europe, Asia
