Client Context
Our global client, a provider of English language assessments (ELA), sought to assess market opportunities within corporate segments of the Brazilian assessment market. This included third-party HR, staffing, and recruiting firms, executive search companies, and HR functions within corporations. The client aimed to identify opportunities, obstacles, and develop a strategy to capture market share.
Our Approach
The study comprised three parts:
Part 1: Analyzing competitor intelligence and test taker volume, we profiled major competitors to gain insights.
Part 2: Conducting interviews with HR personnel in relevant sectors, including third-party recruitment firms, executive search companies, and corporations, we assessed potential market size and end-user preferences.
Part 3: Macro-level analysis across themes like English usage, training, government initiatives, corporate landscape, industry, and regional analysis helped identify ELA opportunities.
Impact
Our evidence-based recommendations unveiled attractive ELA segments with potential in the Brazilian market. Understanding the decision-making process regarding assessment adoption, combined with insights into our client’s competitors, the client's marketing and product teams could prioritize investments and strategize growth for their ELA business in Brazil.
Related:
- Practice Area: B2B Services
- Geography: Latin America
