Emerging Strategy
Case Studies and More Insights
How Elon Musk’s Politics Are Reshaping Tesla’s Brand and Customer Base
Tesla risks losing its aspirational appeal, potentially harming long-term market dominance as it alienates progressive buyers while struggling to attract conservatives.
Internal Combustion Engine (ICE) Winners & Losers in the 2025 Trade War
Tariffs on Canada, Mexico and China are reshaping the industry for Internal Combustion Engine (ICE) vehicles
The Talent War: How China is Driving Off with Automotive Expertise (and what the US can do to counteract)
China is aggressively recruiting top talent in the automotive sector, giving them a significant advantage in R&D and innovation. How can the rest of the world respond?