The U.S. medical device industry is entering an era of profound transformation. In 2025, manufacturers face a confluence of rapid technological breakthroughs, shifting regulations, and rising consumer expectations. These changes are creating a landscape brimming with both challenges and opportunities.
Startups like those featured in CB Insights’ 'The Digital Health 50' are disrupting the market with innovative solutions, while established players must pivot to maintain leadership. The big question is: How can traditional manufacturers position themselves to not only survive but thrive in this dynamic environment?
This article explores five critical trends shaping the future of MedTech and concludes with a strategic playbook to help manufacturers take bold, confident steps toward sustainable growth.